Sheringham Distillery, winner of the World’s Best Contemporary Gin Award, is a coastal spirits brand brought to life through refined design, material detail, and production craft.
Client
Sheringham Distillery
Location
Vancouver Island, Canada
Scope
Product Design & Development
Coastal Craft Identity
Sheringham Distillery’s identity is rooted in coastal craft, quality, and a strong sense of place. White Piano Group helped extend that spirit into physical touchpoints, creating products and packaging that feel connected to the distillery’s Vancouver Island heritage.
From Bottle to Experience
Each element was developed as a tangible extension of the Sheringham brand. Bottles, labels, corks, tampers, and packaging were considered together to create a cohesive experience that supports the product from shelf presence to customer interaction.
Merchandise With Purpose
Beyond the bottle, the brand was translated into merchandise and seasonal products that customers could take with them. Each piece was designed to feel useful, elevated, and connected to the same coastal world as the spirits themselves.
Designed for Every Touchpoint
From hangtags to apparel, the system was built to move across multiple formats without losing clarity. The result is a broader brand world where every product supports Sheringham’s story of craft, coast, and Canadian character.
Production in Motion
White Piano Group coordinated development and manufacturing across the full operational merchandise program, balancing thoughtful design with premium materials, production accuracy, and timely delivery.
Deliverables
