Exactly
Vodka Soda
How a paperclip became a promise.
Overview
A vodka soda
reduced to
its essentials.
Exactly was created around a simple idea: vodka, soda, and natural
flavour,
nothing more.
The exact people who built the vodka soda category in Canada when they
founded NÜTRL Vodka walked away as winners.
Re-entering the game, they chose us to architect it all.
